I'm Ivy, an emerging media manager and storyteller with a unique blend of skills in social media management and film production. I’m an undergraduate student at the University of Rochester pursuing a Bachelor of Arts in Digital Media Studies and Film & Media Studies. My interdisciplinary academic background has provided me with both the technical and critical tools to understand how media shapes culture. With experiences spanning international internships and creative leadership roles, I specialize in turning cultural narratives into engaging digital content.

I have gained diverse professional experience through internships across media, technology, and cultural organizations. As a Social Media Intern at CICG Asia-Pacific, I managed the organization’s Facebook account, targeting international youth audiences, producing over 20 short cultural videos, and increasing engagement by 30%. My role as a key crew member for a reality show about international students allowed me to blend production and marketing, coordinating casting, guest management, and generating social buzz with posts that reached over 20,000 impressions. Previously, I worked with NetEase Youdao in China as a design intern, where I conducted user analysis, competitive analysis, and visual design for a website project to improve brand positioning.

Beyond professional roles, I have also contributed to student leadership as Secretary of the Chinese Students Association, organizing large-scale cultural events and fostering cross-campus collaboration. These experiences demonstrate my high resilience in various industries and environments, whether in cultural institutions, media companies, or technology platforms, where I consistently put creativity and enthusiasm at the core of my work.

My goal is to continue bridging media, culture, and technology. This includes integrating creative storytelling with digital strategy to connect global audiences, promote cross-cultural understanding, and explore how media technologies can shape the future of communication.